UX/UI - PROTOTYPING - SITECORE

PRICELESS CITIES

Implementing a Sitecore solution for MasterCard Priceless Germany.

The client required a flexible CMS solution for the development of a B2C offers platform, whilst adhering to legal requirements.

THE PROBLEM

I was tasked with implementing a solution that would easily integrate with the Traction eCRM software already in use in Germany. Sitecore Digital Marketing Solution was used for the CMS as its functionality enabled us to meet the registration criteria and run complex promotions required by the content editors in Germany.

RESULTS

Within six weeks we architected the solution and integrated the CMS with a number of APIs to draw offers and promotions from a central Priceless Cities database.

Sitecore’s user-friendly interface was ideal for marketing teams with limited experience of working with Content Management Systems. The solution was then implemented to a further six European cities and a global co-brand with a major bank.