RESEARCH - UX/UI - PROTOTYPING - USER TESTING
Hiperpool is an exclusive job-matching platform for professionals with experience in strategy, consulting and M&A.
The client felt their existing website wasn’t performing well and contacted me to lead the complete redesign of the site. The main objective was to increase conversion and engagement from new candidates. It was also key to communicate that Hiperpool is not a job board, but a personalised job-matching service.
I kicked off the project with a discovery workshop with stakeholders, to have a full understanding of their business needs and objectives. A series of 1-1 user testing sessions shed light on what were the key areas to focus on. Once the user flows were nailed, I created a set of wireframes to reorganise the content. The goal of the landing page was to communicate the job-matching mechanics in a simple way and encourage users to apply to the platform. A final hi-fi prototype was created and tested.
MAPPING CUSTOMERS’ PAIN POINTS
THE OLD WAY
THE NEW WAY