I'm Edward.

I design and build digital products and teams.

Founder @ Opus Excellence Fulby App


What I do


I help agencies, businesses, charities and cultural organisations deliver effective, user-centred digital experiences. 

Understanding the problem, asking questions and contextualisation is the key to delivering powerful, personalised digital experiences. 

How I can help

Own the product vision, recruit and lead product, design, and engineering talent to deliver the product, ensure product satisfies user needs and plan and scope future releases.

  • Own the definition and delivery of products that fit customer needs

  • Recruit and build an all-star product team to fulfil the common vision

  • Define, prioritise and execute on a roadmap throughout the launch and growth of a new start-up

  • Set and measure KPIs that drive key product and business decisions forward

  • Collaborate with multidisciplinary teams to scope, design, test and deliver innovative solutions

  • Foster a culture of data-driven validated learning across all functions

  • Manage releases and communication with all internal (and often external) stakeholder

How I do it


  • Capturing business requirements
  • Understanding the problem
  • Workshops
  • Expert reviews
  • Competitor analysis
  • Stakeholder interviews
  • UX Framework


  • User interviews
  • Personas
  • Mental model diagrams
  • User journey mapping
  • Experience mapping
  • Usability testing
  • Surveys and questionnaires


  • Wireframes and interactive prototypes
  • Sketching and paper prototyping
  • Design for responsive web
  • Design for mobile and tablet (Android, iOS)
  • Design for connected TV

All Work © Edward Hermann Wydler 2021